Music Artist Tells of Print USB, Custom USB Drives, Value of Modernized Marketing

John Folk, an independent artist who frequents the Texas bar scene, isn’t so much interested in landing that major recording deal as he is in getting his name out there as a talented and original artist. Therefore, he needed an original and unique way of getting his name out there for fans who saw him at the shows they went to.

“I’m relatively small time,” said Folk of his success as a musician thus far, “but I’m still serious about what I do with the time I put into this. I needed a better way to put my music out there than CDs. No one listens to them anymore. Everyone listens to music on their computers and MP3 players.”

Folk was right. In a day and age where the modernized medium for transfer of music is digitally formatted sound files, Folk was struck by a crazy idea one evening: press all of his music onto a
promotional USB drive, rather than a CD or Cassette Tape.

Indeed, the services of Print USB came through for Folk here, as they were one of the first services he found that he was aware of that made any such device for their users on a scale basis.

Folk was able to pick out the shape, size, color and storage capacity of his custom logo usb drive, which eventually would bear his name in green, on a black guitar-shaped custom USB drive. He went with the one-gigabyte solution, though his music only took up a whopping 120 megabytes of space, ripped at 320 kbps, which is the highest quality format for MP3s that retains the highest quality sound while keeping file sizes manageable.

“I wanted to make sure that the people who were buying my music actually had a use for the drive that went beyond taking my music off of it,” said Folk. “My idea was that I’d be able to put my name in front of them more if I gave them something along the lines of a little bit of storage space to do what they might want to with the drive.

“The way I saw it,” Folk continues, “if the person buying my music was interested enough to pay $10 for the USB drive I’d had custom made and printed with my logo, this would be my way of saying ‘thank you’ to what could one day be a loyal fan.

“Think of the stories this guy could tell about buying this little USB drive at one of my shows at some dive bar in Texas,” said Folk, dreaming big whilst thinking bigger. “This guy’s a fan for life! With his custom usb drive with my logo on it in hand, let’s just say someone else has heard of me and is interested in my music by that point. He becomes a legend, and all he did was buy my little custom
logo USB drive at one of my shows that had some of my music on it.”

The services of Print USB utilize whatever shape, size, color, format, or storage capacity you desire for your logo printed USB drive solution. Visit Print USB dot com for more information.