So, you’re looking for some MLM lead generation ideas. Well, there are several. There’s everything from purchasing lists and cold-calling to online leads to offline leads from free to paid. My article today will go over all the different ways. Some are better than others but they ALL work. You just gotta find which works best for you and your budget and go from there.
Free, Offline MLM Lead Generation Tactics
Your gonna hear this tactic a lot in this industry – “the best and most effective way to generate high quality leads for your business is to write down a hundred names of your closest friends and family then pitch your idea to them”. Yes, they’re serious. Yes, it works…sometimes. Of course someone will buy into your business but it’s really out of sympathy because you are their friend or relative. They not the serious, motivated entrepreneur you’re seeking though. Really, most of your friends and family aren’t looking for a new business opportunity to join. Even if they were, MLM is not at the top of their list of businesses to join. Most people don’t understand MLM opportunities and assume they’re all scams anyway. So, even though you’ll get a sign up or two it’s really not the greatest method to use. Although, I’d still say do it! It’s worth the try and the experience of practicing your pitch for true potential leads.
Other free offline MLM lead generation methods would be to make flyers and distribute them in high-traffic areas. Hang a banner. Make business cards and leave them on counter-tops in your local restaurants and such. Walk the malls handing out small favors (piece of candy, or mints) with a small half-page notice of your opportunity. I know, sounds like a lot of work well, that’s because it is! Building a business is no simple task. You must breakout of your shell, step outside your comfort zone and do whatever it takes.
Free, Online MLM Lead Generation Tactics
Branding yourself and making on online presence is a very effective way to generate leads for free. Just think of some of the industry mogules and how they’re plastered all over the net. Why is it that you always see Mike Dillard or David Wood when you pull up certain searches? It’s because they’ve branded themselves online and made an undiniable presence in that niche. So, what you must do now is mimic them. Create a website, blog, throw up some articles, post your picture and viola – you’re on your way. Others who see your website will presume you to be a leader in the industry because of what they see. Think about it, how many people do you know have their own personal website online? This really places you in a position of authority to the online surfer. You won’t get far in this business if you’re an “unknown”. People always flock to who they see over and over again. Branding yourself online is what commercials are for TV. Take for example, pizza. Saturday night comes you want to get some good pizza. Who’s the first company you think of…Domino’s. Why? Because they run commercials every half hour on TV. It’s the whole name recognition thing that gets them sales. You gotta be like Domino’s. Put yourself out there are much as possible.
Another way is through attraction marketing. Basically the concept behind attraction marketing is people coming to you rather than you going to them. Because of the internet, it’s no longer necessary to find prospects because they can now find you. The net changed the way business is done and how we communicate with others. People can now hop on the computer, type in their search and find you and your opportunity with the click of the mouse. This strategy is so simple, so convenient and beats the offline methods by far.
Paid, Online MLM Lead Generation Tactics
All the popular media search engines are good tools to use if you have some cash to put towards growing your business. Such options like Google Ad-words Pay per Click (PPC) or Facebook Pay per Click are ones used a lot by the top-earners. You know, the small ads and pictures you see off to the side of your screen when browsing. This is great because you can target specific crowds of people. People who are following other specific people, or people who have certain interests, people in specific age groups, etc. This is a really valuable tool right now in the MLM world.
Other types of paid leads are banner advertisements on high traffic sites. This method takes regular testing and tweaking to get the best optimization. YouTube PPC is another option. There’s also Pay Per View where you get charged a small fee for your ads popping up on specified sites. Ezine ads are another popular method. To be completely honest, paid media resources are the truest way to propell you forward and make money in this whole MLM online industry. You gotta have real money to invest and be constantly testing, reviewing, tweaking, updating and optimizing.
Bottom line, it’s a science. In this game there is a formula to success. MLM is not a scam, it’s a real business. And like any business you begin and you gotta have start-up money and running capital to spend on advertisement and marketing. Of course you can do it with little to no money but don’t expect the quick turn-around. This endeavor is not a get rich quick type of thing. It’s a get rich over time with effort and dedication thing. The fortune is there for the taking, it’s just which of you is willing to go after it and take it? One of these mlm lead generation
tactics will work best for you, make a choice and go for it. I chose to use article marketing tools
as my weapons in the marketing world. If that peaks your interest click the link and check out my blog.
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